Many organizations mix Vision and Mission. Clarify these important terms:

Vision is "why" an entity exists.

Mission is "what" the organization does, "how" it accomplishes its tasks and defines the expected results from its dedicated endeavors.

Vision provides the reasons behind the action; Mission is the action.

In combination with Values, the principles upon which we agree, Vision and Mission provide a solid framework of continuity for an organization that seeks to fulfill its goals in cooperation with its unchangeable foundations.

If you are the leader, consider your Vision: why does your organization exist?

If you are the leader, clearly articulate Mission with your Team.

Now look closely at your Message, the life-changing lessons you and your group seek to model.

How will you and your group be remembered?

What lessons will your examples teach, and to whom?

For an example of Values, Vision, Mission and Message, click below:
CTRG Values, Value System, Vision, Mission and Message

Glen Aubrey's second book has been accepted by the publisher!
Titled Industrial Strength Solutions, it is the companion volume to Leadership Is--.

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